| Company outline |
Business Department |
Distribution Department |
Merchandise Development Department |
Top Page |
| Organizational Chart |
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| ■ Business Department |
| User-oriented merchandise, sales-promotion advice |
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Oshima
is no longer a mere wholesaler. Its strategy is now aimed at multi-pronged business activities. One of such activity is the development of the merchandise of its own brand in the gardening material and pet food article section. A large variety of these private brands are designed to meet the specific needs of the clients and to go wish reasonably price tags. According to a third-party survey, the public reputation of our products runs level with that of the national brand products. In an effort to win client satisfaction and eventual rise in their sales, we carry out an active consulting service. Our head office showroom has a model display of our merchandise that shows our retailers how to arrange our merchandise in their shops. There, our special computer program that incorporates our know-how is ready to process such client data into a virtual picture of an ideal arrangement of display stands in client's shop space. In line with this business strategy, we hold a grand exhibition with nearly 10,000 items of our merchandise on display each autumn. Oshima has grown to be a wholesaler-cum-retailer as well as a manufacturer. We are primed to be a new type of wholesaler that ventures out beyond the conventional wholesaler. |
| Diversified business strategy |
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| ■ Distribution Department | |
| 6,600-square-meter distribution center equal to | Western counterparts. |
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Diversified
sales outlets and shorter life of merchandise have become increasingly evident, resulting in a greater variety of merchandise, smaller lots and just-in-time delivery. For today's wholesalers, distribution is more than vital. Credit for what Oshima is today belongs to four outstanding advantages in its distribution system. The first advantage is its spacious distribution center. It has ample leeway comparable to the Western standards, coming with a storage center of a likewise magnitude. The second is the optimum location of the center. It directly connects with two important national roads, routes 4 and 50, and also stands close to the Tohoku Highway and Kita-Kanto Crosscut Road. The result is ideal transportation facilities for the vast areas north of the northern Kanto district. The third is its maximum use of computers that add to operational precision and high productivity in warehousing. Computerized marshaling is also at work around the clock. The fourth is Oshima's comprehensive distribution know-how that is exclusive to Oshima. This is nothing but the first of its many years of experience. These four advantages combined make it possible for Oshima to attain the shipment of 100 tons a day on the average and roughly 30,000 tons a year. They also add to its potential to cope with any qualitative and quantitative changes of the distribution climate, assuring smoother flow of merchandise in the years to come. |
| Dream-come-true distribution system is all complete | Mail to butsuryu@oshima-co.com |
| ■ Merchandise Development Department | |
| Getting clear picture of trends to satisfy clients | through optimum merchandise supply |
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As
part of the merchandise division, the Merchandise Development Department and the Purchase and Sales Planning Department have the task of lining up support for business sections and often play the role of a think tank. Both of them search for promising merchandise through gathering information of market. trends and new products in Japan and abroad. The Merchandise Development Department is assigned to utilizing what it finds through its the merchandise analysis and information gathering activities for the actual development of original brand products. This department also helps sell the products on consignment with Oshima's own brand. On the other hand, the main duty of the Purchase and Sales Planning Department is to buy commodities from other businesses. One preoccupation of this department is to find more efficient ways to carry out its purchasing business. In a sense, the two departments aim at the same stage --an ideal assortment of merchandise that satisfies the mass of clients. Our policy is to lay emphasis on production. The two departments have become an integral part of our business division for a joint pursuit of more diversified business strategy. It is expected that their experience and know-how will work as a driving force for the consultant activities of Oshima's business departments. |
| Keeping track of clients'needs for their satisfaction | |
| Our challenge continues toward the 21st century. |
| Company outline |
Business Department |
Distribution Department |
Merchandise Development Department |
Top Page |